The new August 2015 issue of Vogue has a fun feature on Tory Burch and her new Sport collection. It was shot by Bruce Weber at her Southampton home and includes her three sons with former husband Chris Burch, as well as her three step-daughters, two of which, Pookie and Louisa Burch, are the founders […]

I had the pleasure of stopping by the Trademark Resort 2016 preview yesterday and I loved their chic showroom as much as the clothes. Founders Pookie and Louisa Burch walked me the collection that they explained was inspired by the 1970’s but interpreted in a modern way. Because resort lands in stores in November, it […]

It’s always fun to watch the development of a fashion brand and see them evolve and grow.  I liked Trademark when they first debuted but the new Fall 2015 collection looks like everything has really come together.  I especially love the coats and that red dress.  While some of the shapes might be classic, the details […]

I’ve been hearing about the new line Trademark for a few weeks but finally checked out their website today. I’m impressed by the initial collection from sisters Alexandra and Louisa Burch which was inspired by American minimalist design.  The look is a mix of chic but not boring basics that are reasonably priced with the […]

I didn’t realize that adding the trademark symbol to my blog name was going to cause such a ruckus! Seems everyone has questions so I thought I would address them. I actually registered the name Habitually Chic with the United States Patent and Trademark Office to protect it and to also make it easier to […]