Buh Bye Vogue Living
I picked my five pound Vogue magazine today (do you think they make it heavy on purpose to work out your arms so you’ll fit into the fall clothes?!) and was wondering if Vogue Living would also be out on the newsstands. But alas, I found out that it’s not meant to be.
NO HOME: Blame the housing market crisis, the dip in advertising impacting every magazine or any one of myriad reasons, but Vogue Living will not publish a scheduled second issue this year. The Vogue shelter spin-off published a spring issue and had planned to produce a fall one, but a Vogue spokesman confirmed Monday that the fall issue has been nixed. “We decided earlier in the year that, given the current ad climate, this wasn’t the time to roll out a second issue,” he explained. However, said the spokesman, a spring 2009 issue is still under consideration. In all, Vogue Living, which executives have insisted since its inception was not a launch title, has had three issues. The magazine had a 500,000 rate base, including 300,000 copies that were poly bagged to Vogue subscribers with household incomes over $100,000, or a net worth of over $1 million, or a home valued at more than $500,000. The first issue in November 2006 had 134 ad pages; its second, a year later, carried 34 percent fewer, at 85 pages. The latest issue, in April, carried 48 pages. But Vogue Living, published by WWD parent company Condé Nast, hasn’t been alone: according to Mediaweek, the shelter category has slid 5 percent in ad pages through July of this year. — Stephanie D. Smith, WWD
I was just thinking that it started out with a bang but seemed to fizzle with each subsequent issue. Such a shame since Vogue prides itself on having access to the best of everything and since there aren’t many shelter magazines left. I hope they manage to get it together for a spring issue. And if they need any help, I’ll be the first to volunteer my services! Until then, I’ll be scouring regular Vogue for the photos of Kelly Wearster’s new house since it doesn’t look like they’re going to be in Vogue Living. Oh well.
Photo borrowed from Design Inspiration