What’s Old is New Again
04 . 05 . 12
The Joe Fresh store isn’t your typical New York store on Fifth Avenue. It’s located in a landmarked building designed by Gordon Bunshaft for Skidmore Owings and Merrill in 1954 and is considered a Modernist masterpiece. Originally built for the Manufacturers Trust Company, it was eventually was bought by JP Morgan Chase who had removed the famous 70 foot long Bertoia screen and mobile before it was sold again. Since they were created for the space, they were ordered to be returned and now JP Morgan Chase will allow them to be on permanent loan as long as the building remains landmarked. I loved seeing these old photos of the space when it was the bank compared to the colorful clothing store it is today. Looks pretty good for a building over 50 years old. We should all be so lucky.
Photos from The Architects Newspaper