Habitually Chic 10 Year Anniversary
Today, July 10, 2017, marks my 10 year blog anniversary. I still can’t believe it’s been 10 years since I wrote My First Post. I remember telling a man that I was going to start a blog and he said I’d never keep up with it. In reality, he was what I did not keep up with. In honor of this special occasion, I thought it might be fun to share the story of how Habitually Chic began in 2007.
I starting working in interior design in 2005. It was the same year that the original domino magazine debuted and House & Garden was in its heyday. I started reading blogs during those years too. I remember reading Peak of Chic and Style Court who were writing about the Charlotte Moss townhouse that was set to open one block behind me. That was my “aha” moment that maybe I should start a blog.
We take it for granted that almost every designer has a blog now but in 2007, the people writing blogs were mostly design enthusiasts. There weren’t that many designers writing blogs and not many in New York except the bigger aggregate sites like Design Sponge and Apartment Therapy.
I had worked in marketing and business development in commercial real estate before I decided to follow my creative passion and move to interior design. It was there that I created an online newsletter and learned about hyper links and how to create content online.
I saw a few blogs named after common phrases that might not come up easily in a Google search so I knew I wanted to name my blog something original. I noticed that Scott Shulman of The Sartorialist could sign off with an S that stood for his name and his blog name so I decided to name my blog after my initials.
I looked through English and French dictionaries to come up with the name. I knew Chic would work well for the C but played around with words until I came up with Habitually Chic which was a name and style statement. I really wish I had the piece of paper on which I brainstormed all the different name combinations.
I knew that once people found my site that I wanted there to be enough content to keep them interested in reading posts and coming back for more. I decided to write the blog for a month before telling anyone. What’s funny is that some people actually found it on their own or through Google alerts. Luckily, people enjoyed the blog and it gained traction quickly after another blogger highlighted my site.
I say this every anniversary but I’m always amazed and surprised at everything that Habitually Chic has brought into my life. I’ve met so many wonderful people and traveled to so many beautiful places. The blog allowed me to go out on my own and establish my own design firm and work for myself for the last nine years. I wrote and photographed a book, Creativity at Work, and moved to Paris for a few months.
I’m especially thankful that people still read the blog everyday and send lovely messages or stop me on the street to say how much they love Habitually Chic. Just this weekend, a reader told me, “your blog is the highlight of my day! Looking forward to the next post!”
Thank you for your ongoing support and encouragement over these past 10 years. I can’t wait to see what happens in the next 10 years and I can’t wait to share it all with you!
Heather Clawson aka Habitually Chic