Memorial Day weekend always marks the unofficial start of summer and with it comes a multitude of pop up shops in the Hamptons. Make sure you stop by some of these when you’re out east.

Aerin has added an East Hampton outpost this summer that is filled with her own Aerin Beauty and Williams-Sonoma lines, as well as beautifully curated products and fashions. Aerin East Hampton, 7 Newtown Lane
I look forward to visiting Sag Harbor this summer to check out the new Goop pop up in the old Urban Zen space. It features all the usual Goop products in beauty, wellness, fashion, home, and more. Goop Sag Harbor, 4 Bay Street

I’ve never shopped at Loveshackfancy but the romantic dresses and accessories at their new Sag Harbor store look perfect for summer. Loveshackfancy, 117 Main Street, Sag Harbor

I’m pretty sure I’m too old for Reformation but those of you in the younger set should check out their beachy fashions in East Hampton. The Reformation Beach House, 85 Main Street, East Hampton

Serena & Lily isn’t a pop up since they’ve been open for a few years but they’re a great place to shop if you need to finish decorating your beach house or need to find a chic hostess gift to make sure you’re invited back again. Serena & Lily Beach Market, 332 Montauk Highway, Wainscott

For more home and hostess needs, check out One Kings Lane in Southampton who are open for their second summer. They’re also having a 20% off sale in store and online. One Kings Lane, 11 Jobs Lane, Southampton

Happy Summer and Happy Shopping!

XOXO,

HC